Dana VanDen Heuvel is the founder of the social media mar In the marketing world, it isn't uncommon for companies to rent or rent out customer databases for direct marketing campaigns. Especially if you have formed a new company and wish to immediately build a clientele, you want to approach as many people as possible whom you believe will be interested in your products and services.
Some startups may be tempted to approach a company patronized by similar demographics in hopes of generating leads and sales. So it is with e-mail marketing. In Buy Email Database an attempt to generate sales, some companies turn to list rentals in hopes of capturing a regular audience. But, is it an effective practice to send unsolicited e-mails to a mass list?
While you know that your products and services are legitimate, those receiving your e-mails may not be pleased to get something they think is "spam." Should anybody suspect their personal information has been sold to another company for advertising purposes, there is the risk of overall discomfort with the companies in question, and more than sales could suffer. Should you purchase general consumer lists?