You need to select phrases that are worth targeting. Of course, search engines understand concepts that are semantically connected and no longer just match keywords. company employee list But when you're writing a web page or designing an ad, you always need to know what words to use to best convey your concepts to searchers. Many keyword tools aggregate variations, such as singulars and plurals. And they can completely ignore regional differences. So you may be left in the dark, just guessing. Enter google trends. This surprisingly flexible and free tool can shed light on your keyword research. It provides search volume data - helping you choose between nearby alternatives, discover regional preferences and more. Here, I'll show you five ways to use google trends to make informed seo company employee list keyword choices. 1. Discover keyword variations by region your keyword research tool may not show differences in terms across region or country. Or it may seem that the search volume is too low for you to worry about certain keyword candidates. Sometimes that's true, but sometimes not. As an example, what would you call something to put on the bed of a truck? If you're on the east coast, you'll probably use the term "Truck cap" or "Rv shell." searching for these terms in semrush provides keyword volume data and difficulty scores for queries. You may also see company employee list some alternative terms. However, there is little to no information about these variations in a standard keyword tool. Semrush data for truck terms semrush data provides a good starting point but may not tell the whole story. (click to enlarge)as a result, you might be tempted to just write about truck caps and rv shells, and leave it at that.