Old School Techniques -- Old school techniques can also be very effective. They have been there for a long time thus the term, "old." So what are these mailing list old school methods that can drive traffic to your website? When you send your business cards to possible clients, include your website's URL. An interesting technique to try is to include your business care in every piece of mail that leaves your desk, whether it is internet related or not. You never know who is going to open that envelope. But remember, you want to make sure that everything on that card is correct -- no syntax mailing list errors. If you have written or printed out a letter, include the your website URL there too. Mixed Media -- Print advertising is also an effective way to drive traffic to your website. Some potential clients prefer reading magazines or newspapers rather than browsing the internet for any information that they may need. When you advertise in print or via TV, make sure that your website URL appears on every page you can advertise. Publicize a Contest -- Most people, if not all, enjoy getting free items or goods. Set up a contest that will drive traffic to mailing list your website. Make announcements on what the contest is all about and that further instructions can be seen when they log into your website.